Plan, Buy, Measure, Create Impact

AUDIENCE

AUDIENCE

Capture India’s undivided attention for your brand

Leverage Disney+ Hotstar Self-Serve Platform to tap into desired audiences with the ICC Men’s T20 World Cup 2024, audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.

AUDIENCE

AUDIENCE

Leverage Disney+ Hotstar Self-Serve Platform to tap into desired audiences with the ICC Men’s T20 World Cup 2024, audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.

SHARP TARGETING

SHARP TARGETING

Reach audiences at scale with 1000+ ready to use cohorts

Reach your target audience at scale through 1000+ ready to use cohorts options, and multiple dimensions that can be cross-tabbed to combine multiple parameters for granular reach, leveraging the ICC Men’s T20 World Cup 2024, and audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.

SHARP TARGETING

SHARP TARGETING

Reach your target audience at scale through 1000+ ready to use cohorts options, and multiple dimensions that can be cross-tabbed to combine multiple parameters for granular reach, leveraging the ICC Men’s T20 World Cup 2024, and audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.

CAMPAIGN PLANNING

CAMPAIGN PLANNING

Achieve precise reach with campaign planning & management tools

Achieve precise reach for your brand campaigns with the ultimate freedom to run your ad your way on audience’s favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies., as well as during the ICC Men’s T20 World Cup 2024! You also have the option to amplify your brand story by combining both

CAMPAIGN PLANNING

CAMPAIGN PLANNING

Achieve precise reach for your brand campaigns with the ultimate freedom to run your ad your way on audience’s favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies., as well as during the ICC Men’s T20 World Cup 2024! You also have the option to amplify your brand story by combining both

TOTAL CONTROL

TOTAL CONTROL

Total control of your campaign with the capability to make mid-flight changes

Enhance your brand narrative with user-friendly campaign management tools, pre-designed packages, mid-flight changes, and a campaign planner providing estimated reach and impressions based on selected targeting, package, and budget.

TOTAL CONTROL

TOTAL CONTROL

Enhance your brand narrative with user-friendly campaign management tools, pre-designed packages, mid-flight changes, and a campaign planner providing estimated reach and impressions based on selected targeting, package, and budget.

BUDGET CONTROL

BUDGET CONTROL

Run your first campaign with rates starting at just Rs. 49* CPM

Start your self-serve journey with budgets as low as 50,000 for campaigns leveraging entertainment properties and 1 lakh for sports, ranging up to 50 lakh for both. Take total control of your budget with our special trial offer of Rs. 49*/CPM for Video and Rs. 29*/CPM for Display on entertainment content.

Additionally, pricing starts at Rs. 49***/CPM for the ICC Men’s T20 World Cup 2024. Prices for Full Tournament and India-only matches start from Rs. 99 and Rs. 149 respectively.

BUDGET CONTROL

BUDGET CONTROL

Start your self-serve journey with budgets as low as 50,000 for campaigns leveraging entertainment properties and 1 lakh for sports, ranging up to 50 lakh for both. Take total control of your budget with our special trial offer of Rs. 49*/CPM for Video and Rs. 29*/CPM for Display on entertainment content.

Additionally, pricing starts at Rs. 49***/CPM for the ICC Men’s T20 World Cup 2024. Prices for Full Tournament and India-only matches start from Rs. 99 and Rs. 149 respectively.

BRAND LIFT STUDY

BRAND LIFT STUDY

Harness insights for future campaign optimization

Opt in for campaign performance analysis and receive insights reports for campaigns with a budget exceeding 7.5 lakh on entertainment properties and 15 lakh on sports properties on mobile.

BRAND LIFT STUDY

BRAND LIFT STUDY

Opt in for campaign performance analysis and receive insights reports for campaigns with a budget exceeding 7.5 lakh on entertainment properties and 15 lakh on sports properties on mobile.

ADVERTISER DASHBOARD

ADVERTISER DASHBOARD

Power your strategy with actionable data

Opt-in to access brand measurement studies for all campaigns and gain access to an advertiser dashboard that lists all your campaign reports. Create customised reports, and view campaign progress, enabling you to make mid-flight changes for optimised campaigns.

ADVERTISER DASHBOARD

ADVERTISER DASHBOARD

Opt-in to access brand measurement studies for all campaigns and gain access to an advertiser dashboard that lists all your campaign reports. Create customised reports, and view campaign progress, enabling you to make mid-flight changes for optimised campaigns.

MAXIMISE IMPACT

MAXIMISE IMPACT

Unlock opportunities that drive brand success

Advertising through the Disney+ Hotstar Self-Serve platform gives you access to untapped user segments, enhances brand engagement, fosters awareness, drives website traffic, and boosts sales.

MAXIMISE IMPACT

MAXIMISE IMPACT

Advertising through the Disney+ Hotstar Self-Serve platform gives you access to untapped user segments, enhances brand engagement, fosters awareness, drives website traffic, and boosts sales.

The Winning Play: Tap the Potential of Sports Marketing

Free on mobile

Power Moments

Broke concurrency records with a world record of 59 million concurrent viewers during the IND-AUS finals.

High Engagement

1.5X ad memorability and 0% distraction compared to a leading UGC OLV.

Premium Audience Reach

Non-skippable ads during live events to reach premium audiences.

Drive Impact

97% campaign success rate during CWC ’23, 26% higher than industry average

The Entertainment hub

Scale of Premium Content

– 1000+ premium global English titles
– 1.2 lac programming hours from the house of Disney Star
– 1000+ Blockbuster Movies
– 50+ Hotstar Specials
– 100% brand-safe curated content

Reach Audiences at Scale

– 74% audiences in the NCCS AB categories

Highly Engaged Viewers

– Average session time of 40 minutes, far surpassing single-digit minutes on other UGC OLV platforms

Connected Tv

– 3.1 co-viewing on D+H CTV vs. a 2.6 co-viewing that is the industry average (as per study powered by Kantar)

Success Stories

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Success Stories