Plan, Buy, Measure, Create Impact
AUDIENCE
Leverage Disney+ Hotstar Self-Serve Platform to tap into desired audiences with the ICC Men’s T20 World Cup 2024, audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.
AUDIENCE
Leverage Disney+ Hotstar Self-Serve Platform to tap into desired audiences with the ICC Men’s T20 World Cup 2024, audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.
SHARP TARGETING
Reach your target audience at scale through 1000+ ready to use cohorts options, and multiple dimensions that can be cross-tabbed to combine multiple parameters for granular reach, leveraging the ICC Men’s T20 World Cup 2024, and audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.
SHARP TARGETING
Reach your target audience at scale through 1000+ ready to use cohorts options, and multiple dimensions that can be cross-tabbed to combine multiple parameters for granular reach, leveraging the ICC Men’s T20 World Cup 2024, and audience favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies.
CAMPAIGN PLANNING
Achieve precise reach for your brand campaigns with the ultimate freedom to run your ad your way on audience’s favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies., as well as during the ICC Men’s T20 World Cup 2024! You also have the option to amplify your brand story by combining both
CAMPAIGN PLANNING
Achieve precise reach for your brand campaigns with the ultimate freedom to run your ad your way on audience’s favourite TV shows, Hotstar Specials, Disney+ Originals, and blockbuster movies., as well as during the ICC Men’s T20 World Cup 2024! You also have the option to amplify your brand story by combining both
TOTAL CONTROL
Enhance your brand narrative with user-friendly campaign management tools, pre-designed packages, mid-flight changes, and a campaign planner providing estimated reach and impressions based on selected targeting, package, and budget.
TOTAL CONTROL
Enhance your brand narrative with user-friendly campaign management tools, pre-designed packages, mid-flight changes, and a campaign planner providing estimated reach and impressions based on selected targeting, package, and budget.
BUDGET CONTROL
Start your self-serve journey with budgets as low as 50,000 for campaigns leveraging entertainment properties and 1 lakh for sports, ranging up to 50 lakh for both. Take total control of your budget with our special trial offer of Rs. 49*/CPM for Video and Rs. 29*/CPM for Display on entertainment content.
Additionally, pricing starts at Rs. 49***/CPM for the ICC Men’s T20 World Cup 2024. Prices for Full Tournament and India-only matches start from Rs. 99 and Rs. 149 respectively.
BUDGET CONTROL
Start your self-serve journey with budgets as low as 50,000 for campaigns leveraging entertainment properties and 1 lakh for sports, ranging up to 50 lakh for both. Take total control of your budget with our special trial offer of Rs. 49*/CPM for Video and Rs. 29*/CPM for Display on entertainment content.
Additionally, pricing starts at Rs. 49***/CPM for the ICC Men’s T20 World Cup 2024. Prices for Full Tournament and India-only matches start from Rs. 99 and Rs. 149 respectively.
BRAND LIFT STUDY
Opt in for campaign performance analysis and receive insights reports for campaigns with a budget exceeding 7.5 lakh on entertainment properties and 15 lakh on sports properties on mobile.
BRAND LIFT STUDY
Opt in for campaign performance analysis and receive insights reports for campaigns with a budget exceeding 7.5 lakh on entertainment properties and 15 lakh on sports properties on mobile.
ADVERTISER DASHBOARD
Opt-in to access brand measurement studies for all campaigns and gain access to an advertiser dashboard that lists all your campaign reports. Create customised reports, and view campaign progress, enabling you to make mid-flight changes for optimised campaigns.
ADVERTISER DASHBOARD
Opt-in to access brand measurement studies for all campaigns and gain access to an advertiser dashboard that lists all your campaign reports. Create customised reports, and view campaign progress, enabling you to make mid-flight changes for optimised campaigns.
MAXIMISE IMPACT
Advertising through the Disney+ Hotstar Self-Serve platform gives you access to untapped user segments, enhances brand engagement, fosters awareness, drives website traffic, and boosts sales.
MAXIMISE IMPACT
Advertising through the Disney+ Hotstar Self-Serve platform gives you access to untapped user segments, enhances brand engagement, fosters awareness, drives website traffic, and boosts sales.
The Winning Play: Tap the Potential of Sports Marketing
Free on mobile
Power Moments
High Engagement
Premium Audience Reach
Drive Impact
The Entertainment hub
Scale of Premium Content
– 1000+ premium global English titles
– 1.2 lac programming hours from the house of Disney Star
– 1000+ Blockbuster Movies
– 50+ Hotstar Specials
– 100% brand-safe curated content
Reach Audiences at Scale
– 74% audiences in the NCCS AB categories
Highly Engaged Viewers
– Average session time of 40 minutes, far surpassing single-digit minutes on other UGC OLV platforms
Connected Tv
– 3.1 co-viewing on D+H CTV vs. a 2.6 co-viewing that is the industry average (as per study powered by Kantar)
Success Stories
Keeping in mind the unmatched attention and viewership that cricket gets in our country, we decided to use that as a medium to reach potential investors. This is why we chose to work with Disney+ Hotstar. The campaign we executed through their platform helped us reach our core audience with consistent presence & the results have been nothing short of remarkable. We have seen a substantial increase in key success metrics, particularly awareness , message association and purchase intent. Furthermore, running the campaign through multiple tournaments also enabled us to drive incremental reach on Disney + Hotstar.
ABHIJIT SHAH
Head – Marketing, Digital & Customer Experience
To educate and build awareness among our core audience, we leveraged association on live sports – cricket and emerging sports like Hockey – with Disney+ Hotstar to tap into viewers and encourage them to start investing in mutual funds through the monthly SIP. The presence of our target audience on the platform and its scale and reach enabled us to drive double-digit uplifts in awareness and purchase intent.
NS Venkatesh
Chief Executive
To drive visibility for our new communication and reach out to our target audience of 25+ affluent individuals at scale, we saw an opportunity with Disney+ Hotstar to custom-target our core TG through its Connected TV offering around Cricket T20 World Cup. The growing adoption of CTV, coupled with the love for cricket in India, made the platform the right vehicle for us for an impactful campaign. We gauged success of the campaign through Brand Lift Study, and saw stellar double digit increase in matrices across the funnel. It was highly encouraging to see 20%+ movement both in Purchase Intent and Brand Favourability.
Anurita Chopra
Marketing Director
During the festive season, we have noticed soaring interest among consumers in making purchases, especially those that are high-end and expensive, as this time is considered auspicious and celebratory. The T20 World Cup coinciding with the festive season proved to be a gold mine of opportunities for us. Hence, to build consideration for our big 2022 launch of the OnePlus 10 Pro, we leveraged this period to reach our core audience of premium, affluent, urban, digital-first individuals. The presence of this audience on Disney+ Hotstar made the platform a perfect match. With its ConnectedTV offering, we not only reached the intended audiences via custom-targetting but were also top-of-mind at scale. The success of this campaign is in its results, as we saw significant uplifts in consideration and purchase intent for the product.
Navnit Nakra
CEO & Head of India Region
To increase awareness and reach our target audience of affluent males, we associated with Disney+ Hotstar. The India vs. Australia test series presented a perfect opportunity to connect with our audience, and by leveraging Disney+ Hotstar’s Connected TV offering we were able to achieve significant uplifts in brand recall, awareness, and purchase intent. We are delighted with the success of this campaign and look forward to collaborating with Disney+ Hotstar to reach our core audience on a larger scale.
Mr. Pratik Mazumder
Chief Marketing Officer
In our continuous effort to drive awareness and purchase intent for our products, we were looking for a partner who could help us connect with our core audience, which is affluent, premium, urban, highly engaged, and digital-first. We found our match in Disney+ Hotstar, who enabled us to custom-target audiences on its ConnectedTV offering during the T20 World Cup. We were able to drive significant uplift in key brand metrics through consistent advertising on the platform, achieving a very high frequency.
Parveen Gupta
Director – Marketing
To amplify our message among our core audience of young, premium, digital-first audiences, we partnered with Disney+ Hotstar. Leveraging its CTV offering during the Asia Cup, we were able to drive significant awareness and purchase intent for the brand. Disney+ Hotstar’s scale, coupled with the presence of our core audience on the platform, made it a perfect match for the campaign.
Niraj Singh
Founder & CEO
As a brand committed to providing the widest possible options for home seekers and owners, we wanted to create awareness and resonance for our ‘Parr… se perfect’ campaign. With our target audience being highly-engaged, affluent viewers aged 24+, we saw an opportunity to leverage live sports on Disney+ Hotstar to effectively reach them. The platform’s ConnectedTV (CTV) offering and custom targeting options allowed us to reach our audience at scale during key moments such as ‘Fall Of Wicket’. Through this association, we were able to increase visibility, awareness, and recall for our brand, and we look forward to continuing our association with Disney+ Hotstar.
Rahul Ralhan
Head of Brand & Insights
Success Stories
Keeping in mind the unmatched attention and viewership that cricket gets in our country, we decided to use that as a medium to reach potential investors. This is why we chose to work with Disney+ Hotstar. The campaign we executed through their platform helped us reach our core audience with consistent presence & the results have been nothing short of remarkable. We have seen a substantial increase in key success metrics, particularly awareness , message association and purchase intent. Furthermore, running the campaign through multiple tournaments also enabled us to drive incremental reach on Disney + Hotstar.
ABHIJIT SHAH
Head – Marketing, Digital & Customer Experience
To educate and build awareness among our core audience, we leveraged association on live sports – cricket and emerging sports like Hockey – with Disney+ Hotstar to tap into viewers and encourage them to start investing in mutual funds through the monthly SIP. The presence of our target audience on the platform and its scale and reach enabled us to drive double-digit uplifts in awareness and purchase intent.
NS Venkatesh
Chief Executive
To drive visibility for our new communication and reach out to our target audience of 25+ affluent individuals at scale, we saw an opportunity with Disney+ Hotstar to custom-target our core TG through its Connected TV offering around Cricket T20 World Cup. The growing adoption of CTV, coupled with the love for cricket in India, made the platform the right vehicle for us for an impactful campaign. We gauged success of the campaign through Brand Lift Study, and saw stellar double digit increase in matrices across the funnel. It was highly encouraging to see 20%+ movement both in Purchase Intent and Brand Favourability.
Anurita Chopra
Marketing Director
During the festive season, we have noticed soaring interest among consumers in making purchases, especially those that are high-end and expensive, as this time is considered auspicious and celebratory. The T20 World Cup coinciding with the festive season proved to be a gold mine of opportunities for us. Hence, to build consideration for our big 2022 launch of the OnePlus 10 Pro, we leveraged this period to reach our core audience of premium, affluent, urban, digital-first individuals. The presence of this audience on Disney+ Hotstar made the platform a perfect match. With its ConnectedTV offering, we not only reached the intended audiences via custom-targetting but were also top-of-mind at scale. The success of this campaign is in its results, as we saw significant uplifts in consideration and purchase intent for the product.
Navnit Nakra
CEO & Head of India Region
To increase awareness and reach our target audience of affluent males, we associated with Disney+ Hotstar. The India vs. Australia test series presented a perfect opportunity to connect with our audience, and by leveraging Disney+ Hotstar’s Connected TV offering we were able to achieve significant uplifts in brand recall, awareness, and purchase intent. We are delighted with the success of this campaign and look forward to collaborating with Disney+ Hotstar to reach our core audience on a larger scale.
Mr. Pratik Mazumder
Chief Marketing Officer
In our continuous effort to drive awareness and purchase intent for our products, we were looking for a partner who could help us connect with our core audience, which is affluent, premium, urban, highly engaged, and digital-first. We found our match in Disney+ Hotstar, who enabled us to custom-target audiences on its ConnectedTV offering during the T20 World Cup. We were able to drive significant uplift in key brand metrics through consistent advertising on the platform, achieving a very high frequency.
Parveen Gupta
Director – Marketing
To amplify our message among our core audience of young, premium, digital-first audiences, we partnered with Disney+ Hotstar. Leveraging its CTV offering during the Asia Cup, we were able to drive significant awareness and purchase intent for the brand. Disney+ Hotstar’s scale, coupled with the presence of our core audience on the platform, made it a perfect match for the campaign.
Niraj Singh
Founder & CEO
As a brand committed to providing the widest possible options for home seekers and owners, we wanted to create awareness and resonance for our ‘Parr… se perfect’ campaign. With our target audience being highly-engaged, affluent viewers aged 24+, we saw an opportunity to leverage live sports on Disney+ Hotstar to effectively reach them. The platform’s ConnectedTV (CTV) offering and custom targeting options allowed us to reach our audience at scale during key moments such as ‘Fall Of Wicket’. Through this association, we were able to increase visibility, awareness, and recall for our brand, and we look forward to continuing our association with Disney+ Hotstar.
Rahul Ralhan
Head of Brand & Insights
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