Ad Formats

What ad formats are available for running campaigns through the Self-Serve platform?

Through the Self-Serve platform, you have the option to run two
different types of ads: Mid-roll ads and Pre-roll ads.

What is a Mid-Roll Ad?

A mid-roll ad is an advertisement that is shown during the middle of a video, typically ranging from 10 to 60 seconds in duration. These ads cannot be skipped by the viewer and are integrated within the video stream. Mid-roll video ads are highly effective for branding purposes, sequential storytelling, and driving consideration for your products or services.

Here are the creative specifications for mid-roll ads:

Dimensions: 1920 × 1080 (16:9)

Maximum File Size: 500 MB

File Type: MP4

Frame Rate: 25 FPS

Duration: 10 to 60 seconds

Campaign Title: Maximum 24 characters (including spaces)

*Please ensure your creative meets these specifications for optimal playback and compatibility.

What is a Pre-Roll Ad?

A pre-roll ad on Disney+ Hotstar is a non-skippable video ad that automatically plays for 6 to 10 seconds before the video stream starts. It is displayed on both mobile and desktop. The maximum duration of a pre-roll ad may vary depending on the objective chosen for your campaign. For brand awareness and traffic objectives, the maximum duration is up to 6 seconds, while for impact objectives, it can be up to 10 seconds.

This pre-roll ad format ensures that your message reaches viewers right at the beginning of their video content, capturing their attention and delivering your key marketing message effectively.

Here are the creative specifications for pre-roll ads on Disney+ Hotstar:

Dimensions: 1920 × 1080 (16:9)

Maximum File Size: 500 MB

File Type: MP4

Frame Rate: 25 FPS

Duration: Up to 6 seconds for brand awareness objective, up to 10 seconds for impact objective

Campaign Title: Maximum 24 characters (including spaces)

These specifications ensure that your pre-roll ads are optimized for display on Hotstar’s platform, delivering a seamless and engaging viewing experience for the audience.

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