Ad Formats
Mid-Roll Ad Format
A mid-roll ad on JHS is an advertisement that is shown during the middle of a video, typically ranging from 10 to 60 seconds in duration. These ads are non-skip for the viewer and are integrated within the video stream. Mid-roll video ads are highly effective for branding purposes, storytelling, and driving consideration for your products or services.
Creative specifications for mid-roll ads:
Dimensions: 1920 × 1080 (16:9)
Maximum File Size: 500 MB
File Type: MP4
Frame Rate: 25 FPS
Duration: 10 to 60 seconds
Campaign Title: Maximum 24 characters (including spaces)
*Please ensure your creative meets these specifications for optimal playback and compatibility.
Pre-Roll Ad Format
A pre-roll ad on JHS is a non-skippable video ad that automatically plays for 6 to 20 seconds before the video stream starts. It is displayed on both mobile and CTV. The maximum duration of a pre-roll ad may vary depending on the objective chosen for your campaign. For brand awareness and traffic objectives, the maximum duration is up to 6 seconds, while for impact objectives, it can be up to 20 seconds.
This pre-roll ad format ensures that your message reaches viewers right at the beginning of their video content, capturing their attention and delivering your key marketing message effectively.
Creative specifications for pre-roll ads:
Dimensions: 1920 × 1080 (16:9)
Maximum File Size: 500 MB
File Type: MP4
Frame Rate: 25 FPS
Duration: Up to 6 seconds for brand awareness objective, up to 10 seconds for impact objective
Campaign Title: Maximum 24 characters (including spaces)
These specifications ensure that your pre-roll ads are optimized for display on Hotstar’s platform, delivering a seamless and engaging viewing experience for the audience.
Fence Ad Format
Fence Ads are high-impact, cost-efficient display ads strategically positioned to capture audience attention while they view content in Portrait mode. Imagine them as always-visible banners or sidebars that effectively “fence in” the main content. Their core strength lies in guaranteed visibility without being disruptive, leading to prolonged brand exposure. Since they are not pop-ups or full-page takeovers, they offer a highly cost-efficient way to reach users, balancing strong impact with a lower investment. They are ideal for ensuring a consistent brand presence within a user’s active viewing experience.
Creative specifications for fence ads:
Dimensions: 640 x 100
Maximum File Size: 500 KB
File Type: JPG / JPEG
These specifications ensure that your pre-roll ads are optimized for display on Hotstar’s platform, delivering a seamless and engaging viewing experience for the audience.
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