The unmatched and constantly growing scale of TATA IPL on JioHotstar has significantly attracted advertisers across segments. For brands which cater to tech consumers, live cricket is a critical platform to drive exposure and consumer intent.

Rapoo India, a leading global brand in wireless peripherals and computer accessories, strategically partnered with JioHotstar during the TATA IPL 2026 season. This bold initiative was designed to showcase the brand to millions of technology enthusiasts across the country.

Objective

Rapoo India sought to drive massive product discovery, connecting emotionally with tech consumers and cricket fans through their exclusive merchandise.

Targeting tech savvy consumers and Mumbai Indians fans across major metropolitan Indian hubs, including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Pune, their goal was maximum awareness.

With a comprehensive product line comprising special edition wireless keyboards, mice, and mousepads reflecting the team’s signature blue and gold identity, Rapoo India needed to reach their passionate audience at peak engagement. Available across key platforms like Variety Infotech, the MI Shop, Amazon, Flipkart, and Zepto, they chose live cricket on JioHotstar as the critical solution to connect with this target demographic.

Approach: Dual Format Campaign Across the IPL Season

Rapoo India implemented a sophisticated, multi-layered campaign with JioHotstar, effectively engaging a vast and passionate sports audience in India through high impact mobile display and video campaigns during live cricket. This campaign spanned 53 days from March 29 to May 20, 2026, covering almost the entire tournament.

Fence Ads: Display Ads Below the Live Match Screen

Pixel enabled Fence Ads ran on mobile display networks across Android and iOS, strategically placed directly beneath the live match screen where engaged eyes naturally rest. This format successfully achieved great visibility and drove high intent traffic to digital touchpoints during peak match engagement.

Mid Roll Video Ads: Multilingual Campaigns

Complementing the display layer, Mid Roll video ads ran during live matches and on demand content in both Hindi and English. A brand awareness focused video campaign targeted Hindi speaking audiences, while a traffic driving campaign engaged both English and Hindi viewers, ensuring the message resonated deeply across linguistic preferences.

Precision City Level Targeting

For this phase, Rapoo India adopted a highly precise, hyper local strategy. They concentrated campaign delivery across India’s key technology and retail hubs where the brand’s offline and online presence was strongest, including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad, Lucknow, Thane, Navi Mumbai, Jaipur, Pathankot, Ranchi, Guwahati, Srinagar, Bhopal, Bhubaneswar, and Indore. This team focused approach ensured the brand’s message seamlessly bridged digital visibility and on ground product discovery.

Brand Speak

Results

Rapoo India’s multi format campaign on JioHotstar yielded exceptional results across all key performance indicators. The business successfully connected emotionally with India’s passionate sports fans when they were most receptive, driven by the campaign theme RiseWithRapoo. As the Official Computer Accessories Partner of the Mumbai Indians franchise, this association allowed the brand to shift its strategy and make a significant impact.

Conclusion

The JioHotstar campaign by Rapoo India serves as a salient illustration of efficacious, contextual advertising. It skillfully targeted a substantial urban demographic comprising cricket enthusiasts and tech consumers during a period of heightened engagement. By combining the emotional pull of the Mumbai Indians with a live streaming audience, the brand turned every match into a product discovery moment.

As India’s consumer electronics market continues to grow, campaigns like these show how forward thinking brands can use smart, sports led digital advertising to build both brand love and measurable business outcomes. For Rapoo India, this season was about more than cricket, it was about giving every Mumbai Indians fan the perfect gear to rise with the team.