Cricket’s continuing growth in India is marked by new levels of excitement and grandeur each year, uniting diverse people through every match across the country. For brands which cater to large audiences, live cricket becomes an amazing platform to leverage viewership and exposure. 

Vista Auto Care, India’s leading automotive care brand, strategically partnered with JioHotstar for two of cricket’s most significant events – the TATA IPL 2026 and the ICC Men’s T20 World Cup 2026. This bold initiative was designed to showcase the brand to millions of automotive enthusiasts across the country.

Vista Auto Care successfully connected emotionally with India’s passionate vehicle owners when they were most receptive, driven by the campaign theme ‘Simple care for the things that carry you.’ This is the story of how the brand shifted its strategy and made a significant impact.

Objective

Vista Auto Care sought to be a holistic automotive lifestyle brand, connecting emotionally with car and bike owners.

Targeting vehicle enthusiasts (age 18–54) in 15 key urban and semi-urban Indian states, including Maharashtra, Karnataka, Tamil Nadu, Delhi, Telangana, West Bengal, and Uttar Pradesh, their goal was maximum awareness.

With a comprehensive product line (shampoos, polishes, tyre cleaners, paints, perfumes), Vista needed to reach their passionate audience at peak engagement. They chose live cricket on JioHotstar as the critical solution to connect with this target demographic.

Approach: Dual-Phase Targeting Across T20 World Cup and IPL

Vista Auto Care implemented a sophisticated, multi-layered campaign with JioHotstar, effectively engaging a vast and passionate sports audience in India through high-impact mobile display CPM campaigns during live cricket.

ICC Men’s T20 World Cup 2026: High-Impact Moments

The campaign launched with a powerful push during the T20 World Cup’s most-viewed fixtures: the Semi-Finals and the Final. Utilizing Fence Ads mobile display ads strategically placed directly beneath the live match screen on both Android and iOS, Vista Auto Care achieved pan-India visibility by targeting a wide audience (aged 18–64) across 15 major states during cricket’s peak moments.

TATA IPL 2026: Team and Region-Specific Targeting

For the IPL phase, Vista Auto Care adopted a highly precise, hyper-local strategy. They aligned their Fence Ad campaigns (mobile display ads below the live match screen) with the dedicated fan bases of specific IPL franchises and their respective home regions. This match-by-match, team-focused approach ensured the brand’s message resonated deeply with emotionally invested fans.

Brand Speak

Results

Vista Auto Care’s multi-event campaign on JioHotstar yielded exceptional results across all key performance indicators, including Cumulative Reach, Total Clicks, Cost Per Reach (CPR), and Click-Through Rate (CTR).

The strategy involved a powerful combination of capitalizing on the high-reach World Cup event and applying precise, franchise-level targeting during the IPL. This approach successfully generated broad visibility for the brand among the ideal audience, vehicle owners and enthusiasts, across 15 states, positioning Vista Auto Care top-of-mind for their next car or bike care purchase.

Conclusion

The JioHotstar campaign by Vista Auto Care serves as a salient illustration of efficacious, contextual advertising. It skillfully targeted a substantial regional demographic comprising cricket enthusiasts and vehicle owners (prospective clientele) during a period of heightened engagement. 

#BrandAwareness #OTTAdvertising #SuccessStories #SportMarketing #IPL2026 #T20WorldCup #JioHotstar